Forecasts Say...

FORECASTS SAY MUDDY CLOUD™ COMING TO TOWN

WARMING LITTLE HEARTS AND NOGGINS THIS WINTER

SANTA MONICA, CA (December 4, 2008) - MUDDY CLOUD™, a new baby and children’s toy and accessory line, comes to warm little hearts and noggins this winter, featuring a unique and luxe line of super-soft fleece stuffed-dolls with matching beanie hats and mittens. Kids can dress up and look just like their favorite character. There are five in the debut line, all brightly-colored with bold but ambiguous shapes that are appealing to kids and adults. The names are also onomatopoeic and fun to say – JOOP, DOOT, TADA, BALOB and BEEP.

The brainchild of two young parents who wanted a creative alternative to complement classic stuffed toys, Muddy Cloud™ hopes to stimulate babies and young kids with simplified shapes and colors. They range from 4 to 9 inches tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle. Most uniquely, the characters have no prescribed story lines, leaving the task up to the ever-precious imagination.

“We feel that our line bridges a gap between traditional stuffed toys and the ultra-modern ‘edgier’ products which cater more to adults. We’re different, yet still simple, cute and cuddly,” claims Joy Limanon Anaya, co-founder of Muddy Cloud™.

What’s in a name? The name Muddy Cloud™ reflects a couple of the simple things we as kids enjoyed. When you look up at the clouds, everyone sees something different, hence the somewhat abstract shapes of the characters that are open to interpretation. And remember mud pies? They are pretty gourmet when you are a kid. The key to these phenomena is an active imagination, which is core to the Muddy Cloud™ philosophy.

Husband and wife duo, Matt Anaya and Joy Limanon Anaya, began designing and hand-making abstract-looking stuffed dolls for their daughter, and the beanie hats soon followed. Having been toy enthusiasts since before their daughter was born; they were always looking for new and interesting characters. This was a natural and creative outlet for them as a team, pairing their creativity and meshing their talents. Muddy Cloud™ echoes what they have discovered were the best things about being a kid.

Muddy Cloud™ officially launched in November 2008. For more information, please visit: www.muddycloud.com

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For more information contact:
pr@muddycloud.com